ATLR, All Toyota Lexus Repair was established in 2003 from what was the dream of a 21-year-old Toyota Specialty Graduate and Master Technician Jesse Myers. Starting in a single bay shop in a storage facility Jesse opened and got to work. With and unofficial partnership with World Pac, Jesse opened an account and began working on their Toyota delivery fleet at ATLR in Golden. With customer satisfaction and convenience as the priority, Jesse offered to pick up and deliver the vehicles. Paving the way for what would always be most important value to ATLR, customer service.
In 2006 Jesse met Chris and a year later they married. Shortly thereafter seeing the potential of ATLR, Chris pushed Jesse to rent a 2-bay shop in Golden behind the fairgrounds. The following year with the birth of their daughter and a son at home they choose to have Chris quit her job at Lutheran Medical Center and focus on the raising the children while Jesse continued to worked on as many vehicles as he could. Through the years Chris and Jesse continued to focus on the shop values; provide best service, best customer experience, and stand behind the work. As the business grew, ATLR hired their first employee in 2016 and after a chance encounter at an industry event in 2018 everything began to change.
With the knowledge and guidance of other successful shops they began to implement new technology and processes that allowed them to provide the first-class service every ATLR customer deserved. With Chris running the business side and Jesse focused on running the shop, ATLR began to blossom. Quickly outgrowing their old location and moving into the current building at 6125 W 59th Ave. in Arvada.